WordPress has “good” SEO
** This post has affiliate links. When you click ’em and use ’em I get a little something something at no cost to you People hear about SEO and get really perked up! People hear a lot of great things about WordPress – and really, that is because WordPress is pretty flipping awesome! People hear…Read More
What is a logo worth anyway?
What is so special about a logo? Logos cause immediate brand recognition for ALL of us. This of the Nike swoosh, the McDonald’s arches (anyone have any McDowell’s jokes?) and the Apple apple. We can all picture them in our mind. It is easy peasy. When we think of the logo, we think of the…Read More
The empress has new clothes!
I’m redoing my site
The what My site has gone through several redesigns as I have moved through shaping my business practice and identity. I have gone from a multipage site, to a one pager and back. The main colours have been greens, yellow, oranges and more. Each and every iteration of my set has been intentional and has…Read More
Help your people find you
When your name gets called, people get a buzz. Your name can cause a titter throughout a crowd. Does your website do that too? Or does it leave behind a trail of cricket noises and deftly avoided eye contact? We need to make sure the people who rep you so hard on the frontlines are…Read More
A website is not a silo
Is your website and agenda item on your weekly meetings? If he fly solo, do you regularly audit and update your site? Chances are your answer is a really big nope. Other stuff takes priority. All that other biz shoulders its way to the front. That is okay, it gets out of hand when it’s always the case. When that…Read More
You NEED an email list
Snagging people’s emails is super important nowadays. It doesn’t have to be spammy and it doesn’t have to feel sleazy. To be clear, this is not a call for us to start acting like spam bots. This is a sternly encouraging missive to get proactive about sharing the best parts of your organization with your…Read More
I love tidbits and easy to digest listicles so naturally, I have made and launched my own! You need to go to Check Yo’Site so you can take a long hard look at your own site and how you fare. There are so many gotchas out there and sometimes figuring out how to tackle them…Read More
Updated Content = Secret Sauce
Everyone wants to be relevant and have reach on the web. Some of the most freeing parts of Internet use is that it is truly at everyone’s fingertips. If I need to find a Swahili speaking legal advisor you can bet your bottom dollar I can find them with a click and some flourish. I can…Read More
Realunched, refurbed, redone!
This is near and dear to my heart and really quite important. I have learned, and my eyes have learned, that what a website looks like is very important for getting people interested in your story. If your website is popping when it should be locking or braying when it should be neighing you are…Read More