Updated Content = Secret Sauce
Everyone wants to be relevant and have reach on the web. Some of the most freeing parts of Internet use is that it is truly at everyone’s fingertips. If I need to find a Swahili speaking legal advisor you can bet your bottom dollar I can find them with a click and some flourish. I can make my way to their website, and if I’m lucky and they’ve done their job I can find out how to reach them pretty easily. More often than not they’ve not done their job.What’s the job you ask? Keeping the secret sauce, saucy.
The secret sauce is their content. More often than not it’s outdated and it’s old. I’m talking about websites that have a footer that still says “Copyright 2011” and events from 2014. That kind of old dry news makes me pause and even worse makes me ask, “Are these people real?” “Do they still exist?” And most importantly, “Can I trust them?” You don’t want people asking themselves that when they land on your site. You want to make sure your organization is getting the shout outs and props it deserves – especially online. Websites are so key to an organization’s overall image and yet are often overlooked. People get busy and think don’t have the skills or the knowledge to take on this website stuff.
There is absolutely a way for you, the average staff person, to be able to update your events while they rollout. You won’t need to go back and forth between your developer. You won’t to freak out about passwords and logins and all that stuff because you can make them yourself. This solution is called WordPress. With WordPress you can keep your events up to date and it is so simple and so user-friendly that anyone can do it. Often people think WordPress = blogs but they can be so much more! They can be e-commerce sites, portfolios, not for profit sites – anything! WordPress sites bridge the knowledge gap and let a developer create something beautiful that can evolve as your organization evolves and be updated by you.
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